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May 2, 2025
Blue Bottle Myeongdong: A Tranquil Retreat in the Heart of Seoul

During our recent trip to South Korea, we had the chance to visit the Blue Bottle Coffee shop in Myeongdong. Designed by Teo Yang, founder of the Seoul-based Teo Yang Studio, the café is a beautiful blend of tradition and modernity. Known for his philosophy of translating Korean heritage into contemporary design, Teo Yang brings a thoughtful and refined aesthetic to this space.

Blue Bottle, the California-based coffee roaster and retailer, finds a perfect cultural harmony here. The thoughtful expression incorporating the traditional architectural element jakyung while merging it seamlessly with Blue Bottle’s signature blue. The result is a space that feels both subtle and timeless.

Completed in 2022, the building is clad in custom blue-hued metal panels. These reflect the brand’s identity while creating a calming transition from Myeongdong’s lively streets into a serene, design-forward interior.